Group tens or hundreds of social accounts to build an audience segment, then analyze their behavior to reveal trends & patterns.
Tag and curate relevant content from your audience to export or analyze. Your searches can be filtered by date, location, voice, social platform, and much more.
Socialight's analytics platform allows you to quickly see how your audience segments are performing, in realtime.
Once you've found the metrics you're interested in, save the searches and track their change over time.
Import ad variations and test them using the social conversation data from each segment. Compare segments, to understand what works with whom.
Modify variations to see how different changes will effect projected engagement and sentiment from your audience.
Create audience groups and test content on the platforms used by the majority of social influencers today.