Group tens, hundreds, or thousands of social accounts to build an audience segment, then watch their behavior to reveal trends & patterns.
Tag and curate relevant content from your audience to export or analyze. Your searches can be filtered by date, location, voice, social platform, and much more.
Socialight's analytics platform allows you to quickly see how your audience segments are performing in realtime.
Once you've found the metrics you're interested in, save the searches and track their change over time.
Import ad variations from major platforms and test them using social conversation data from your audience segments.
Modify variations to see how changes will effect projected engagement and sentiment from your audience.
Receive weekly reports with detailed insights about your segments' social activity.
Reports include comparisions between segments as well as industry standard benchmarks.